Privacy Policy

VALOR PRIVACY POLICY

Effective Date: 1 January 2025
Last Updated: 26 October 2025

1. OUR OATH OF HONOUR

At Valor (Pty) Ltd, your trust is our superpower. We vow to protect your personal information with the same vigilance and strength our app delivers in moments of danger. Whether you visit www.valor.co.za or use the Valor Super App, your privacy is safeguarded by the dual shields of POPIA (Protection of Personal Information Act, South Africa) and GDPR (General Data Protection Regulation, Europe).

When you engage with Valor, you join a league of users whose data is treated with integrity, confidentiality and purpose.

2. WHO WE ARE

Valor is a proudly South African, women-owned safety and technology company. Our Valor Super App empowers users to summon emergency help instantly through voice activation, connecting them to armed response and medical teams in real time.

Company Name: Valor (Pty) Ltd
Website: https://www.valor.co.za
Email: info@valor.co.za

3. WHAT INFORMATION WE COLLECT

To operate with precision and protect you effectively, Valor may collect:

Personal Information

Full name, ID or passport number, contact number and email address
Address and location details (for dispatch and emergency accuracy)
Banking or payment details (for subscription or billing purposes)

Device & Technical Information

Device ID, operating system, version and network details
IP address and app usage analytics

Emergency & Command Data

Voice activation recordings (trigger words and ambient sound)
GPS location coordinates during an emergency
Audio snippets captured during active alerts (used strictly for operational and investigative purposes)

4. HOW WE USE YOUR INFORMATION

We use your information to:

Activate emergency responses via our Command Centre
Notify emergency, armed response, and medical teams
Alert your financial institution if your security is compromised
Improve and test our app’s heroic capabilities
Communicate important service updates, alerts or changes
Comply with legal, security and regulatory requirements

We never sell your information, share it for marketing gain, or misuse your data. Your data is used only to keep you safe and informed.

5. LEGAL BASIS FOR PROCESSING

Under POPIA and GDPR, Valor processes your personal data based on:

Consent – when you register, activate the app, or communicate with us.
Contractual necessity – to deliver our safety and emergency services.
Legal obligation – to comply with security or law-enforcement requirements.
Legitimate interest – to maintain safety, prevent fraud and enhance service reliability.

6. SHARING YOUR INFORMATION

Valor may share limited data with:

Licensed armed response and medical partners during emergencies
Your bank or insurer (only when you’ve activated a panic alert)
Technical vendors and hosting providers who support our platform
Law-enforcement or legal authorities when required by law

All partners are bound by strict confidentiality and data-protection agreements.

7. DATA STORAGE & SECURITY

Your data is stored on secure, encrypted servers protected by multilayer firewalls, access controls, and ongoing security monitoring. Only authorised Valor personnel and trusted partners may access your data for legitimate purposes.

In the unlikely event of a data breach, Valor will notify affected users and the relevant authorities as required by POPIAand GDPR regulations.

8. YOUR RIGHTS AS A HEROIC USER

You have the right to:

Access and obtain a copy of your personal data
Request correction or deletion of inaccurate information
Withdraw consent for processing at any time (where applicable)
Object to the use of your data for specific purposes
Lodge a complaint with the Information Regulator (South Africa) or EU Data Protection Authority if you believe your rights have been violated

To exercise any of these rights, contact us at info@valor.co.za.

9. DATA RETENTION

Valor retains personal data only as long as necessary to fulfil our legal, operational, or safety obligations. Emergency call data and recordings are securely archived and deleted in accordance with internal retention policies.

10. INTERNATIONAL DATA TRANSFERS

As a digital service, your data may be transferred or stored on secure servers outside South Africa. Valor ensures all international transfers meet GDPR adequacy standards or equivalent safeguards.

11. COOKIES & TRACKING

Our website may use cookies to enhance your browsing experience, measure performance, and deliver relevant updates. You can modify or disable cookies through your browser settings.

12. UPDATES TO THIS POLICY

Valor may update this Privacy Policy to reflect improvements or regulatory changes. Any revisions will be posted on www.valor.co.za, with the effective date clearly stated.